Analytics & Buyer Intelligence // From Activity to Action
See how buyers use the experience. Ask a better next question.
SiteSee shows how buyers arrive, which spaces and content receive attention, how guided paths progress and which next steps are clicked. Use those signals to focus follow-up, improve the experience and strengthen distribution.
Buyer IntelligenceIllustrative Property Activity // Annual MeetingLast 14 days
Aggregate area activityRelative heat-map intensity
Signals available for reviewNot presented as one person's sequence
- 1Arrived through a configured campaign source.
- 2Grand Ballroom showed the strongest heat-map activity.
- 3A tracked floor-plan tag recorded a click.
- 4Terrace and pre-function areas recorded visits.
- 5A configured next-step action recorded a click.
Useful next conversationAsk whether ballroom configuration, arrival flow or the terrace relationship would be most helpful to review next.
Illustrative interface and sample data
After the Link Is Sent
See how the property experience was used.
SiteSee connects viewing activity, content use, pathway progress and next-step clicks in one place, giving your team a stronger starting point for follow-up.
Practical resultBegin with the spaces and content that received attention instead of repeating the complete property overview.
What happens after the link is sent?Disconnected collateral vs. connected evidence
01Static collateralLimited context after delivery
SentPDF or gallery
→UnknownWhat was reviewed?
→UnknownWhat mattered?
02SiteSee experienceConnected property evidence
ArrivalSource recorded
→AreaHighest heat-map activity
→ContentTracked tag clicked
→ActionConfigured CTA clicked
Aggregate Area ActivityGrand Ballroom // Relative Heat-Map Intensity
123Spatial Attention
Use area activity to choose what to compare or confirm next.
See where visits or stops concentrated, identify areas that may need more explanation and prepare a more relevant question.
Interpretation boundaryActivity shows where viewers stopped—not why. Let the buyer explain what mattered.
From Observation to Conversation
Combine several signals into one better question.
A source, active area, content click and next-step action can help frame follow-up. Together, they show what happened—not what the buyer intended.
Campaign source recorded
A tagged link identifies how the visit arrived.
Signal: campaign dataBallroom activity concentrated
The heat map recorded more stops in the main event-space area.
Signal: area heat mapFloor-plan tag clicked
A tracked floor-plan tag recorded a click.
Signal: content activityPathway progressed
Reporting shows opens, completed steps and completion status.
Signal: pathway activityNext step clicked
A configured contact, booking or other action recorded a click.
Signal: action activityDo not assume“The ballroom is definitely the buyer’s final choice.”
The activity does not establish that conclusion.
Ask instead“Would it help to compare banquet and reception configurations and review how arrival flows into the terrace?”
The buyer can explain what mattered.
Published Performance
Longer engagement
Average conversion lift
Client-calculated ROI
Faster sales lift
Campaign & Distribution Intelligence
See which channels bring viewers in—and what they do next.
Compare direct, referral and properly tagged campaign traffic with viewing time, area activity, content clicks and next actions.
Distribution PerformanceIllustrative comparison // 30 daysProperty view
ChannelUsersAverage timeArea activityTracked actions
Proposal-specific link2408:12High7
Direct sales email3905:46High5
Property website11203:18Medium9
Partner referral1704:27Medium2
Social campaign6801:52Low1
Reporting & Visibility
Give each team the evidence it needs to improve the experience.
Filter activity by time or pathway, export supported reports, schedule delivery and share access with the right people.
Reporting OptionsSelected period → property report → controlled sharingConfiguration dependent
Match the report to the question.
Choose the time range or pathway your team needs to review.
- Users, views and average time
- Source and viewing context
- Area, content and action activity
Improve the experience.
Compare activity across spaces, content and guided paths.
- Areas visited most
- Content views and clicks
- Pathway progress where used
Put evidence in the right hands.
Deliver supported reports without widening access unnecessarily.
- Scheduled email delivery
- Protected report access
- Named recipients
Measurement Trust
Use analytics to inform judgment—not replace it.
Begin with a business question, collect only permitted information, protect reporting and separate activity from conclusions.
Start with the question.Define what the property needs to learn.
Collect only what you need.Follow applicable consent, contract and brand requirements.
Control access.Use appropriate roles, recipients and protection.
Separate activity from intent.Analytics show what happened—not why.
The responsible interpretation rule
Use analytics to ask better questions, not to replace human judgment.
Activity can improve relevance, but it cannot explain motive, preference or fit.
The buyer and sales team still determine what the evidence means.No-Cost Buyer Intelligence Audit
Find the blind spots in your buyer journey.
We review how engagement is currently observed, identify where useful evidence is missing and recommend the analytics needed to improve follow-up.