Industry Insights / Universities & Campuses
Campus Tours Should Support Families Before Travel
Students and families returned to campus carrying questions assembled across videos, virtual events, maps, and separate kitchen-table conversations.
Remote preparation should give the campus visit room to test belonging instead of spending the day introducing geography.
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The itinerary had already started at home
The student had marked the laboratory. A parent had circled financial-aid questions. Somebody still wanted to know how far the residence was from breakfast.
By August 2021, that mixed preparation was ordinary. Niche's survey of high-school juniors found strong preference for physical college visits even though comparatively few respondents had made one during the preceding year and most had joined virtual events. Students were not choosing one channel and forgetting the rest.
The family did not have one point of view
Ruffalo Noel Levitz and CampusESP separately surveyed more than 5,200 parents about communication and virtual engagement. Neither that work nor the Niche survey proved a result for enrollment, belonging, or student success.
They did make the audience problem visible. The student might be testing independence while a supporter examined whether the transition was practical. One generic family message could displace the person who would actually attend. Better preparation gave both people reliable facts without turning the student into the campus interpreter.
Ordinary routes carried the decision
The admissions landmark photographed well. The path from an early class to a late meal could say more about daily life.
Terrain, weather, and access changed the meaning of a short line on a map. Making a remote campus spatially understandable did not replace presence. It gave the student a more particular question to test there.
This was also the work beyond the campus highlight reel: connect the memorable room to the routine around it.
Preparation made onsite time scarcer—and better
A standard visit introduced the institution efficiently. An individual choice might turn on one academic conversation or seeing a residence area while it was active. Spending the morning locating the library took time away from that evidence.
Remote access also had to remain substantive for students who could not travel because of cost, work, disability, or another constraint. They were not incomplete participants waiting for a physical visit to make their interest real. Accessibility details belonged before the itinerary was fixed, not after a family discovered that the standard route failed.
The map returned as a question
The tourism research cited here explored virtual presence and imagined destination experience, not college choice or equitable access. SiteSee could keep spatial understanding beside the responsible human contact who answered what came next. Its value was in improving that conversation, never in declaring fit.
The students in the Niche survey still preferred physical visits after a year rich in virtual participation. The prepared student could arrive, look up from the map, and ask whether this route felt like a life worth living—not where the library was.
Sources and evidence
- Niche, “2021 Survey of Juniors Searching for College” (opens in a new tab), 2021.
- Ruffalo Noel Levitz and CampusESP, “2021 Prospective College Family Engagement Report” (opens in a new tab), 2021.
- Tussyadiah and colleagues, “Virtual reality, presence, and attitude change” (opens in a new tab), Tourism Management, 2018.
- Bogicevic and colleagues, “Virtual reality presence as a preamble of tourism experience” (opens in a new tab), Tourism Management, 2019.
Last updated: 2026 08 22