Industry Insights / Universities & Campuses
Prospective Students Need More Than a Highlight Reel
A campus video could make the laboratory memorable while leaving the student to discover how academics, housing, transit, and support fit together.
Recruitment becomes credible when institutional possibility can be traced through the routines a student may actually live.
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The laboratory made the reel
The laboratory made the highlight reel. The walk from a residence to that laboratory usually did not.
EDUCAUSE's 2021 issues analysis described the difficulty of recreating the richness of campus visits through technology and uncertainty around recruitment models. Earlier University of Florida orientation work had moved substantial information online through campus collaboration. These practice accounts did not prove enrollment or belonging. They exposed a design problem.
Remote recruitment could not become useful merely by moving an existing presentation onto a screen.
Inspiration ended where routine began
A residence, laboratory, or student center could create interest within seconds. Fit lived in the connections among them. Advising hours, transit, dining, and the interval between classes could determine whether the academic promise worked in daily life.
Students also used the campus differently. A commuter and residential student might ask opposite questions. A student with a disability could need detail about a transition others overlooked. Relevance had to follow the path a student selected, not infer a sensitive need.
The physical visit needed a better question
Physical presence offered scale and atmosphere that digital media could not fully reproduce. Remote preparation could establish geography so limited visit time reached the questions that benefited from being onsite.
That continued the work on spatial expectations for changing terms. It also respected students unable to travel, who still deserved substantive evidence and accessible interaction.
Research on immersive presence supported orientation only as a possible mechanism. It established no enrollment, belonging, safety, or SiteSee result. A student could understand the campus more clearly and decide against it; that might be evidence of useful decision support.
The campus needed authorities, not one narrator
SiteSee could join spatial understanding with governed institutional resources and guided pathways. Admissions led the experience without becoming the authority for every fact. Academic units, housing, transportation, and accessibility specialists retained responsibility for their information.
An institution could test whether a prospective student could trace one academic interest through the systems it required. Every transition that demanded insider knowledge revealed where a remote campus must feel understandable but did not yet.
The reel could earn attention, not carry the choice
The EDUCAUSE analysis began with the difficulty of recreating a campus visit. Recreation was the wrong standard.
The laboratory could remain in the highlight reel. The decision became believable only when the student could follow the path from that image into the ordinary life around it.
Sources and evidence
- EDUCAUSE Review, “Top IT Issues, 2021: Emerging from the Pandemic” (opens in a new tab), November 2020.
- EDUCAUSE Review, “Three Reasons to Go Online with New Student Orientations” (opens in a new tab), October 2020.
- Tussyadiah and colleagues, “Virtual reality, presence, and attitude change” (opens in a new tab), Tourism Management, 2018.
- Bogicevic and colleagues, “Virtual reality presence as a preamble of tourism experience” (opens in a new tab), Tourism Management, 2019.
Last updated: 2026 08 22